The Comfy Collaborates With Disney, Marvel and Lucasfilm
Thirteen different styles are included in the collection.

‘Ninja Life Hacks,’ PEI Group Partner for Weighted Blankets The licensed sensory items will feature characters from the children’s book series.

The Brand Liaison Launches Roadsign Australia in North America.
The lifestyle brand that sells apparel and travel gear is coming to North America.

‘Ninja Life Hacks’ and Fathead Bring Superheroes to Life So Kids Can Meet Emotions Face-to-Face — Fathead’s “Ninja Life Hacks” line will be available on Fathead.com and Amazon.com starting holiday season 2021.

Hoonigan and Ash Thorp Launch NFTs – The NFTs are inspired by the Hoonifox: The Ultimate Fox Body Mustang.

FUBU and Concept One Team Up for Headwear and More—The collection will include backpacks, bags and other accessories.

Children’s Author Mary Nhin Cracks the Amazon Code for Children’s Literary Properties Mary Nhin and The Brand Liaison leverage success of “Ninja Life Hacks” and “Mini Movers and Shakers” to drive sales of licensed product and secure brick and mortar distribution.

The Brand Liaison Gets Active in the Great Outdoors Sportswear, activewear and outdoor brands lead Brand Liaison roster of apparel brands.

What is ‘Hoonigan’ and Why Is It So Popular? Hoonigan and its brand licensing agency, The Brand Liaison, have made the award-winning viral video franchise into a popular licensing program.

The Brand Liaison Secures Licensing Deals for Baozou Properties – New deals include some for the Trollface property.

Webinar Recap: How Companies are Becoming Licensors – Newest “License Global Live!” webinar profiles how companies are changing the way they work with licensees.

Exclusive: Ninja Life Hacks Surpasses 1 Million Book Mark – “Ninja Life Hacks” author Mary Nhin sells one million books in less than 2 years.

Hoonigan Racing Brand Adds Three New Licensees The deal covers the Hoonigan, Gymkhana, Climbkhana and Terrakhan brands.

Sixteen Months Later, A Few Changes Sixteen months ago, companies in all facets of the licensing community were scrambling to adjust to a world turned upside down.

The Brand Liaison Expands Lifeguard Brand Additional categories have been introduced in the program.

Ninja Life Hacks Expands with Fashion Angels Stationery, crafts, accessories and classroom décor are among the new products in the licensed deal.

FOAM HOME Larry Paparo, president and CEO of Floafers, is on a mission to disrupt the entire footwear landscape—one revolutionary, foam-based shoe at a time.

Licensing Expo Virtual Trend Report: The Brand Liaison Continues to Expand Its Manufacturer Representation and License Acquisition.

Creative Collabs Proliferate: Laura Ashley x Aerosoles

Exclusive: The Brand Liaison, Balchem to Create Licensable Food Concepts for Ninja Life Hacks The children’s book series is expanding into the food category.

Aerosoles Collaborates with Laura Ashley on Limited-Edition Footwear Collection

Ninja Life Hacks Announces Global Publishing Deal with Insight Editions The Ninja Life Hacks brand is expanding with books.

Robert Irvine Foundation, Boston Market Team for Giving Specialty items available through July 11 at all locations.

Licensing International Announces Seven New Board Members. New members represent manufacturing, retail, licensor and agency segments.

Tokyodachi Mascot Mania Underway. Voting, consumer products and more are included in the launch.

Ninja Life Hacks Selects Fun World to Create Costume Collections – Gender-neutral costume line is designed for safe, creative role play.

The Brand Liaison Chosen to Rep Tokyodachi – the anime brand has found new representation.

Squishmallows Carry on Where Furbies Left Off. ‘It Just Kind of Exploded.’ Fans of the stuffed toys scour the U.S. to add to their collections made popular by TikTok

Jazwares, Marvel Try on Costume Line – The deal marks Jazwares’ entrance into the costume category.

Youtooz Drops ‘TrollFace’ Figures

FUBU, Ruby International Reconnect for Loungewear

People Profile: Steven Heller, Founder, The Brand Liaison

Patio chairs at center of Oprah’s Meghan and Harry interview — made by a ‘Brady Bunch’ actor — sell out online

The Comfy, CLC Announce New Program

FUBU Signs North America Master Apparel License
The new license includes a new website and social media push for 2021.

Exclusive: Hoonigan Automotive Drives into Licensing with The Brand Liaison

Wall Street Journal: Fubu, the Brand of LL Cool J and Nas is Courting Generation Z

The Brand Liaison Brews Eight O’Clock Coffee, Tetley Tea Brands Partnerships

Ninja Life Hacks Jumps Into Licensing

Gloria Vanderbilt Renews Licensing Partnerships – The Brand Liaison made the licensing deals.

Fubu Is Making Another Comeback With a New Look

Debra Valencia, Spectrum Home Creates Bedding Collection – A new bedding collection from Debra Valencia is on the way.

Athleisure Momentum Continues