Me and The Bees Lemonade Stand Launches at Walmart
Comprehensive kit provides tools for starting a business from the ground up.

Karako Suits Teams with FUBU for Menswear
Menswear collab will include men’s suits and dresswear.

KARAKO SUITS TEAMS UP WITH FUBU

Hip-Hop: The Golden Years
Although hip-hop has been here for years, companies are marking its major milestone with licensing collaborations.

Exclusive: My Pet Hooligan IP Debuts on Epic Games for Gamers Globally
My Pet Hooligan IP expands into video game category.

FUBU Brings Fashion Sense to Scrubs for Health Workers

FUBU Releases New Scrubs and Workwear Collection
Collection from licensee partner, Green Town, will release in August in a deal secured by FUBU’s licensing agent, The Brand Liaison.

The Brand Liaison to Represent PetMedics Brand for Licensing
PetMedics licensing will also be supported by cross-category marketing and social media campaigns.

The Brand Liaison Secures Custom NBA Jersey Collab For The 50th Anniversary of Hip Hop

Get Out and Play with The Brand Liaison

‘Robocar POLI’ Expands Licensing to North America

The Brand Liaison to Lead Overtime Licensing Program
Brand for next-gen sports fans & pop culture will leverage its 85 million Gen Z followers & content to drive licensed products, collaborations & experiences.

‘My Pet Hooligan’ Launches Licensing Program with The Brand Liaison
Web3 gaming IP gets its own licensing program.

Mitchell & Ness to Celebrate the 50th Anniversary of Hip-Hop with Eight Custom NBA Jerseys
Graffiti’d custom jerseys are by legendary graffiti artists, Tats Cru.

Licensing International Announces 2023 Excellence Awards Finalists

The 50th Anniversary of Hip-Hop Goes International
Roster of international agents to lead merchandising and events in major territories.

Steven Heller: Licensing Out, Licensing In
Steven Heller, president and founder, The Brand Liaison, reflects on his career, his business, the licensing industry and more in this exclusive interview.

LL Cool J, Queen Latifah, hip-hop greats join forces for 50th anniversary Grammys tribute: Watch

Grammy Awards Kick Off 50th Anniversary of Hip-Hop
The Brand Liaison is leading licensing for the cultural milestone.

The history of hip-hop style.

Desk Details: Steven Heller, President & Founder of The Brand Liaison